منابع مشابه
E-CRM and Managerial Discretion
Most sectors of industry, commerce, and government have reported variation in the performance payoff from electronic customer relationship management (e-CRM). In this paper we build on surprisingly sparse literature regarding the importance of managerial discretion to show that the heterogeneity of beliefs held by managers about e-CRM execution matter when explaining e-CRM success. Drawing on a...
متن کاملInformation Models of Customers in Crm and E-crm Systems
The following article deals with customer personality in the CRM systems. Its innovatory approach consists in the method of segmentation performed according to one of psychological factors personality. The analysis is based on the assumption that the class of customers can be divided into separate types. This is possible due to the preservation of a large internal homogeneity within every type ...
متن کاملVirtual Crm and E-business Performance
Customer Relationship Management is becoming increasing relevant in the corporate agendas and has been broadly studied by academic researchers. In the last few years and with the development of the digital economy, a new paradigm has emerged: virtual customer relationship management (virtual CRM). We have defined a conceptual framework to examine the relationship between the virtual CRM and e-b...
متن کاملتبیین وضعیت مدیریت ارتباط با مشتری الکترونیک (e-CRM)
شرکت‌های موفق همواره به دنبال به‌کارگیری روش‌ها و ابزارهای نوین به عنوان مزیت های رقابتی و جهت نیل به توسعه و بهبود مستمر هستند. یکی از این ابزارها مدیریت ارتباط با مشتری است که با توسعۀ فن‌آوری و ارتباطات، امروز با عنوان مدیریت ارتباط مشتری الکترونیک برشمرده می‌شود. این نوع مدیریت، راهبردیاست که از طریق آن، شرکتها ارتباطاتی سودمند بر پایۀ ارزش دریافتی و ادراکی مشتریان ایجاد میکنند. شناخت درس...
متن کاملEffect of E-CRM System on Attracting Bank Deposits
This study tries to review actual customers of banks and identify the effect of e-CRM system on attracting bank deposits with a scientific method Descriptive statistics to summarize data and describe them and inferential statistical methods such as PLS structural model to intended testing hypotheses, we used to . The statistical population included all actual customers of Eghtesad Novin, Ayan...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2001
ISSN: 1741-2447
DOI: 10.1057/palgrave.jdm.3240028